Mythios Design
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Brand Identity · Illustration

Kiiwi

A real-time demand engine for local businesses, drawn as a kiwi.

Kiiwi·Brand Identity, Logo Design, Illustration, Brand Guidelines

Kiiwi is a real-time demand engine built to connect local businesses with consumers, with a stated mission of helping small businesses stay busy and grow revenue. The identity takes the name literally: the wordmark drops a slice of kiwifruit onto the third dot of the "i", and the logo mark lifts that slice out on its own with a "K" set in the middle so the brand still reads at favicon size. The palette runs Kiiwi Green (#136953) as the dominant color against Cool White (#F5F4EC), with Neon Green (#C4ED51) and Lucky Green (#00B25C) doing the shouting; Sora carries every level of type, from semi-bold headings down to light body copy. Beyond the marks, a halftone illustration set gives the fruit somewhere to go: a dimensional slice, a pennant, a ticket, and a kiwi bird that carries them. That way the brand has a personality to spend on social, packaging and print. The guidelines describe the brand as empowering, simple, trustworthy, community-minded, bold and dynamic.

The Kiiwi wordmark in deep green on cool white, with a slice of kiwifruit as the dot of the final i
The Kiiwi logo mark: a lime-green kiwifruit slice ringed in deep green, with a green K in place of the core
The kiwifruit slice drawn with a shaded, halftone-dotted rind that gives it depth
A dark green pennant flag on a pole, carrying a neon green K and a small kiwifruit slice over a halftone field
A green ticket stub illustration with a perforated edge, four lime bars of type and a kiwifruit slice
The Kiiwi mascot, a halftone-shaded kiwi bird, marching with the pennant flag balanced on its beak
The kiwi bird mascot leaning down with the ticket illustration hooked on its beak